The Brutal Truth About Business, Sales and Marketing.
It took five days to write and 35 years to understand.
A practical, straight talking look at what actually makes business, sales and marketing work, why so much of what we’re told doesn’t, and how to make it better.
What's Inside?
Ideas that get noticed, and why some don’t. Real world examples of what works, what doesn’t, and why. Practical tips and advice on sales, marketing, advertising, customer care and retention, getting seen, standing out and turning attention into business.
Straight talking lessons, observations and ideas you can actually use, and much more.
Who It's For?
Business owners, entrepreneurs, salespeople, marketers and anyone who wants to get better at getting noticed, winning customers and making business happen.
The Book
Sales and marketing not working hard enough?
Not sure why?
Book a 70 minute diagnostic session and find out what’s wrong, why it’s not working and how to fix it, simply, directly and practically.